Rebranding “Yo Mama” Into A Compliment
Posted on July 16, 2013 by vanwestmedia
In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y …
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Posted in Digital Advertising, In the News, Social Media
Tagged attention, back to school, commercial, humor, k-mart, kids, layaway, media, popular, rebranding, transformation, twist, Yo Mama
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Appliances Head Towards Digital Ads
Posted on July 15, 2013 by vanwestmedia
KitchenAid has increased its budget for digital marketing ads this year and has released three online video ads on Hulu and BrightRoll. The KitchenAid campaign called "So Much More" was made to show p …
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Annoying, But Memorable Branding
Posted on July 11, 2013 by vanwestmedia
You know what ads I'm talking about; the ones that have an annoying jingle or song or the one with that irritating character with a voice you can't stand or just won't shut up? Kia's "Man/Woman of Now …
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Posted in Digital Advertising, In the News, Social Media
Tagged ad, annoying, branding, car, commercial, kia, man of now, memorable, remember, sharing, social media, spreading, talking, watching, woman of now
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The Importance of Image
Posted on July 08, 2013 by vanwestmedia
Advertising and branding is what makes your company. It is the image you portray to others in how you represent yourself and reputation in this manner is everything. It isn't only important to present …
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Are You Making Money With Your Online Ads?
Posted on July 02, 2013 by vanwestmedia
Making online ads just like any other type of advertising is a gamble. You put all this money to create these ads to place out there hoping that people will respond to them and become leads. However, …
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Posted in Digital Advertising, Social Media
Tagged ads, analytics, feedburner, Google, marketing, online awareness, social media, tracking, trends, word-of-mouth
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Social Media Consulting
Posted on June 19, 2013 by vanwestmedia
In this day and age, social media makes a huge impact on where your business can stand amongst the rest. The growth you can achieve from a social network is endless as people from all over are connect …
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Posted in Digital Advertising, Social Media
Tagged Bing, facebook, Google, instagram, marketing, search engine optimization, SEO, social media, strategy, twitter, Van West Media, Yahoo
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The Next Media Evolution: YouTube Channel News
Posted on May 29, 2013 by vanwestmedia
Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on mobile …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged 18-34, business, buzzfeed, CNN, collaboration, entertainment, generation, mobile, mobility, news, online, social media, x, youtube
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UberAds: Targeting Smartphone Users Through Social Media
Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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