Posted on August 06, 2013 by vanwestmedia
Many ads use celebrities to promote their products by having them quote their taglines or show them using their products. This is seen everywhere, but Adidas made a great twist on this using simplicit … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged Adidas, basketball, Chicago Bulls, Derrick Rose, extraordinary, Jump, ordinary, Sneakers
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Posted on August 01, 2013 by vanwestmedia
Most marketing pitches involve clients calling in advertisers to vamp up their brand and company. Fantasy Interactive, a digital-driven advertiser, went in another route as they flipped the situation. … Continue reading →Posted in Digital Advertising, Social Media
Tagged 2-way, airlines, Fantasy Interactive, future, marketing, reverse pitch, social media, twitter
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Posted on July 30, 2013 by vanwestmedia
Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged advertising, audience, brand, Businesspeople, increase, interest, location, marketing, mobile ads, Online Data, personalized, popular, ppc, smartphones, social media, Targetting, traffic
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Posted on July 29, 2013 by vanwestmedia
Branding is a strategic method of marketing. It involves creativity and strong influence for your audience. A name can either make or break you as a brand and the Royal Family has really made their ma … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged Authenticity, branding, Emotional Bond, kate middleton, Prince William, royal baby, Royal Family, Symbolism
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Posted on July 24, 2013 by vanwestmedia
Oreo has been on top of its game in the social network of real-time Twitter marketing since the Super Bowl blackout. As Kate Middleton was in labor, Oreo, once again, had another tweet to market the b … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged branding, charmin, coca-cola, coke, e-commerce, kate middleton, marketing, oreo, playdoh, prince harry, real-time, royal baby, social media, starbucks, twitter
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Posted on July 22, 2013 by vanwestmedia
Social commerce is making a boom in this industry. First, there were the three Cs of e-commerce. Then, social media made its way into the e-commerce system and an additional three Cs were added to the … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media
Tagged brand, commerce, community, connection, content, context, conversation, e-commerce, product, social commerce, social media
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Posted on July 18, 2013 by vanwestmedia
From a topless Janet Jackson to a stylized image of Charles Manson, Rolling Stone has never been afraid to release provocative or controversial covers but have they gone to far this time? The recently … Continue reading →Posted in Digital Advertising, In the News, Social Media
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Posted on July 17, 2013 by vanwestmedia
Children are so innocent and are led through the influence of others. Many blame the media for such things but in actuality, it is from their elders and those around them. A Cheerios commercial includ … Continue reading →Posted in Digital Advertising, Health & Food, In the News, Social Media
Tagged cheerios, children, commercial, controversial, innocent, interracial, lbgt, love, marriage, racism, youtube
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