NFL and Sports Illustrated Continue with Inbound Marketing
Posted on September 06, 2013 by vanwestmedia
As the 2013-2014 NFL season started last night, Sports Illustrated wasted no time by extending their inbound marketing tactics. They kicked off the festivities with the weekly live NFL show "Pro Footb …
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Inbound Marketing Through Hubspot
Posted on September 05, 2013 by vanwestmedia
Brightfire, an inbound marketing and B2B lead marketing agency, saw Hubspot as a differentiation in their field. The process of inbound marketing attracts customers to your site and converts them into …
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Digitally Front Row for NYFW Spring 2014
Posted on September 04, 2013 by vanwestmedia
It's that time of year again as New York Fashion Week comes back for the upcoming Spring 2014 season. As fashionistas from all over fly over to "The Big Apple" for the first look at these collections, …
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“Dropped”: A Heineken Reality-Style Web Series
Posted on September 03, 2013 by vanwestmedia
Heineken's past campaign "Departure," giving people the change to press a button and change their destination at the airport was a success as an advertising campaign but they're not stopping there. Co …
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Marketing for the People by the People
Posted on August 30, 2013 by vanwestmedia
Doritos Locos Tacos has been a popular Taco Bell selection among those within the U.S., but why has it taken so long to reach the Canadian audience? Impatient Canadians incessantly tweeted Taco Bell c …
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Samsung Galaxy Camera’s Successful E-Commerce Campaign
Posted on August 26, 2013 by vanwestmedia
Samsung recently had a "Life's a Photo: Take It" campaign to advertise for their new Samsung Galaxy Camera. Yes, trying to sell a $450 camera while there are free photo apps on a Samsung Galaxy phone …
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Birchbox: A Discovery E-Commerce Platform
Posted on August 23, 2013 by vanwestmedia
Beauty products are a hassle because products work differently on each individual person. People have different skin and hair types, tones, etc. Birchbox gives you the chance to get samples of new bea …
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Facebook M-Commerce
Posted on August 22, 2013 by vanwestmedia
Since almost everyone has a Facebook and many websites already ask to log in by connecting to it, why not add storing payment information in there as well? Facebook is currently testing a feature for …
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