Get Ready to Rebound
Posted on June 04, 2020 by superadmin
Why would anybody invest in their website at a time like this! We hear that a lot and our response is the same: Now is the perfect time to re-focus on your website.
Make the moves others are pausin …
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O Canada – Attendee Takeaways from Unbounce CTA Conference 2016
Posted on July 07, 2016 by Travis
When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been …
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Posted in Digital Advertising, Marketing, Sales, Search Engine Optimization, Strategy, What's Happening at VWM
Tagged Call to Action Conference 2016, conversion, marketing, Unbounce, Unbounce Call to Action Conference, Unbounce CTAConf, Van West Media
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Tips for Crafting Sexy, Effective Landing Pages
Posted on February 14, 2016 by Travis
With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The …
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How to Improve Your Email Marketing
Posted on January 22, 2016 by Travis
These days email marketing is often thought of as the least effective way to get consumer attention – but that’s very much so incorrect. All too often, our inboxes are filled with dry and i …
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Posted in Email Marketing, Marketing, Sales, Strategy, Uncategorized
Tagged Constant Contact, email campaigns, Email Marketing NYC, How to improve email marketing, MailChimp, new york city, nyc, Salsa, Van West Media
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What Retailers Can Learn From Cyber Monday 2015
Posted on December 16, 2015 by Travis
Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe).
One of the biggest surprises this Holida …
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Posted in Branding, Digital Advertising, Marketing, Project Management, Sales, Social Media, Tech
Tagged Black Friday, Black Friday 2015, Cyber Monday, Cyber Monday 2015, e-commerce, Holiday Season, marketing, mobile, Mobile Shopping, retail, Seasonal Retail. Web Sales, Shopper Insights
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Conversion Optimization and Lead Generation
Posted on August 24, 2015 by Travis
Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know …
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Facebook’s Shopping Feature: Good News for Retailers
Posted on July 29, 2015 by Travis
Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites.
…
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Mobilegeddon: Is Your Site Ready for this Google Update?
Posted on April 20, 2015 by vanwestmedia
Mobilegeddon: Coming for Your Site on April 21, 2015
It's no secret that Google plans to launch an update to its mobile search algorithm this month. Google has essentially warned the web that sites …
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