Posted on August 24, 2015 by Travis
Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know … Continue reading →Posted in Business Website, Digital Advertising, Marketing, Sales, Search Engine Optimization, Strategy, Web Design, What's Happening at VWM
Comments Off
Posted on July 29, 2015 by Travis
Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites. … Continue reading →Posted in In the News, Marketing, Sales, Social Media, Strategy, Tech, Uncategorized
Comments Off
Posted on July 10, 2015 by Travis
Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr … Continue reading →Posted in Digital Advertising, In the News, Marketing, Social Media, Uncategorized
Comments Off
Posted on June 18, 2015 by Travis
In November 2014, Google began adding links to social network sites in the Knowledge Graph Box for famous actors, political figures and bands. Next came social network links for big-name brands such … Continue reading →Posted in In the News, Marketing, Search Engine Optimization, Social Media, Strategy, Tech, Uncategorized
Comments Off
Posted on June 16, 2015 by Travis
We should have seen it coming. With social networking sites like Facebook and Twitter selling advertisements to brands and products in hopes of encouraging users to buy products - it was only a matt … Continue reading →Posted in In the News, Marketing, Social Media, Uncategorized
Comments Off
Posted on April 05, 2015 by vanwestmedia
How to dominate Google (and a couple of other search engines) – yes; we are going to teach you just that, and we can also actively help you achieve the desired result. We're not going to reveal a … Continue reading →Posted in Marketing, Search Engine Optimization, Strategy
Comments Off
Posted on February 25, 2015 by vanwestmedia
Marketing Philosophy This is Part II of Van West Media's series of blog posts "The Tao of Marketing." If you're just joining us, be sure to start with Part I. I'd like to discuss three business … Continue reading →Posted in Business Philosophy, Marketing, Production, Sales
Comments Off
Posted on February 16, 2015 by vanwestmedia
"Consumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only so far as it may be necessary for promoting that of a consumer. The maxim is s … Continue reading →Posted in Digital Advertising, Marketing, Strategy
Comments Off
