Posted on December 14, 2016 by Travis
Digital marketing has made incredible strides throughout the past few years in the direction of customer service, real-time support, and inbound marketing. With 2017 just a few weeks away, there … Continue reading →Posted in Digital Advertising, Marketing, Strategy
Tagged digital marketing, marketing trends, New Year, nyc
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Posted on October 13, 2016 by vanwestmedia
Video storytelling and marketing are the hottest, most influential avenues of advertising in today’s social media marketing realm. Whether on Facebook, Twitter, YouTube, Instagram, or Snapchat … Continue reading →Posted in Branding, Digital Advertising, Marketing, Uncategorized
Tagged digital marketing, new york city, video marketing, video production, video production nyc, videography
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Posted on July 07, 2016 by Travis
When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been … Continue reading →Posted in Digital Advertising, Marketing, Sales, Search Engine Optimization, Strategy, What's Happening at VWM
Tagged Call to Action Conference 2016, conversion, marketing, Unbounce, Unbounce Call to Action Conference, Unbounce CTAConf, Van West Media
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Posted on March 15, 2016 by Travis
With AdWords, an online advertising solution from Google, nonprofits can receive Google ad grants upwards of $10,000 for monthly advertising to share their story with audiences all around the world a … Continue reading →Posted in Branding, Business Website, Digital Advertising, how to, Marketing, Project Management
Tagged Advertising for Nonprofits, google adwords, Google Grants, Google Grants for Nonprofits, Grants for Nonprofits, Nonprofit Marketing
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Posted on February 14, 2016 by Travis
With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The … Continue reading →Posted in Branding, Business Website, Design & Development, Digital Advertising, how to, Marketing, Sales, Strategy, Tech
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Posted on December 16, 2015 by Travis
Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →Posted in Branding, Digital Advertising, Marketing, Project Management, Sales, Social Media, Tech
Tagged Black Friday, Black Friday 2015, Cyber Monday, Cyber Monday 2015, e-commerce, Holiday Season, marketing, mobile, Mobile Shopping, retail, Seasonal Retail. Web Sales, Shopper Insights
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Posted on October 22, 2015 by Travis
In this day and age, social media is an essential part of reaching out to audiences and potential consumers. When it comes to a social media marketing strategy - especially for small businesses- … Continue reading →Posted in Branding, Business Website, Digital Advertising, Marketing, Social Media
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Posted on August 24, 2015 by Travis
Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know … Continue reading →Posted in Business Website, Digital Advertising, Marketing, Sales, Search Engine Optimization, Strategy, Web Design, What's Happening at VWM
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