ThingLink Brings Image Interactivity to Social Media
Posted on April 24, 2013 by vanwestmedia
The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte …
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Posted in Digital Advertising, Social Media, Tech
Tagged analysis, audience, engaging, facebook, Google, image, instagram, interactive, links, media, profile, social media, statistics, status, thinglink, tweet, twitter, youtube
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A Mark, A Mission, A Brand, A Scar.
Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa …
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Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Advertising: Creativity vs. Data
Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a …
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Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
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Flipboard 2.0: The Revolutionary Magazine
Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
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Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
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Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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