Find Your Perfect Home Online
Posted on May 08, 2013 by vanwestmedia
They say "a picture is a worth a thousand words" so why not let the beautiful images of your properties speak for themselves? The beauty of modern web design is the use of large imagery and simple nav …
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Posted in Digital Advertising
Tagged apartment, bathroom, bedroom, buy, digital marketing, home, internet marketing, marketing, online, property, real estate, rent, sell, streeteasy, trulia
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When the Future Recalls the Past
Posted on May 06, 2013 by vanwestmedia
Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti …
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Posted in Design & Development, Digital Advertising
Tagged 90s, advancements, advertising, branding, browser, campaign, commercial, development, future, herbal essences, internet explorer, marketing, microsoft, nostalgia, original, past, windows
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Internet Marketing For Real Estate
Posted on May 03, 2013 by vanwestmedia
Your exposure on the internet as a real estate broker is crucial as it is where the majority of your sales begin. Over 85% of real estate transactions start online through sites like Trulia, Streetea …
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BYOD in the Workplace
Posted on May 02, 2013 by vanwestmedia
As the business world thrives in technology, mobility is key in this fast-paced industry as many companies are already using the "Bring Your Own Device (BYOD)" method in their workplace. People want …
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Internet Marketing Through PPC
Posted on May 01, 2013 by vanwestmedia
When it comes to internet marketing, paid search advertising through pay-per-click (PPC) and search engine optimization (SEO) come to mind as they are the most effective tactics. Many real estate agen …
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Posted in Digital Advertising
Tagged click through rate, client, download, ebook, internet marketing, management, paid search advertising, pay per click, ppc, real estate, search engine optimization, SEO, timing
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Is Facebook Home a Failed App?
Posted on April 29, 2013 by vanwestmedia
All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged android, app, application, facebook, facebook home, mobile, mobile app, newsfeed, smartphone, social media, stream
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Advertising is Getting the Best of Us
Posted on April 26, 2013 by vanwestmedia
We often let our emotions get the best of us and what does that lead to? INSECURITY. Advertisers often prey on things that affect our self-control including our emotions, leaving them to target audien …
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Posted in Digital Advertising, The Female World
Tagged advertising, emotions, feelings, female, feminism, girl power, insecurities, negative, positive, prey, sensitive, sensitivity, women
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When You Give a Little, They Give a Lot Back
Posted on April 25, 2013 by vanwestmedia
Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu …
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Posted in Digital Advertising, Social Media, The Female World
Tagged bare escentuals, beauty, FAB, foundation, friends and benefits, friends and family, loyalty, make-up, marketing, participation, social media, women
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