Category Archives: In the News

Marketing with your Wikipedia Profile

Posted on October 07, 2013 by vanwestmedia

"If it's not on Wikipedia, then it doesn't exist!" Many people believe this because Wikipedia has more traffic than Twitter, LinkedIn and almost all other forms of social media. When people use search … Continue reading →

“Gotta-Open-This-Email” Subject Lines

Posted on October 03, 2013 by vanwestmedia

In digital marketing, there is a lot of competition and judgments are quickly made. You need to have a great impression for people to participate in what you have to offer, especially when it comes to … Continue reading →

Multi-Screen Marketing Advantages

Posted on October 02, 2013 by vanwestmedia

When was the last time you were able to concentrate on one device? Think about it. Even when you were practically having a heart attack while watching the Breaking Bad finale, you were on your smartph … Continue reading →

The Marketing Automation Industry

Posted on September 30, 2013 by vanwestmedia

Marketing automation sounds like you're just spamming people but in reality, you are just sending information to the people who decided to opt-in to your "spamming" willingly. This is for customers wh … Continue reading →

Basic Principles of Inbound Marketing

Posted on September 26, 2013 by vanwestmedia

Strategies such as inbound marketing are complicated and take several steps to fully comprehend. Through processes like these, you need to have strong fundamentals to work from and we are here to help … Continue reading →

Sound Marketing Strategy for Inbound Marketing

Posted on September 24, 2013 by vanwestmedia

Many companies struggle with trying to identify their strengths and weaknesses as a business. You need to define your business to be able to develop a sound marketing strategy, which is a long-term pl … Continue reading →

An Inbound Marketing Strategy

Posted on September 20, 2013 by vanwestmedia

Inbound marketing is difficult to get started as it take a lot of effort. That's understandable but you need to start somewhere. yes, content is very important but what's just as important, maybe even … Continue reading →

Inbound vs. Content Marketing

Posted on September 19, 2013 by vanwestmedia

Unlike Content Marketing, Inbound Marketing has a more specific and limited in regards to meaning and application. It refers to the earned media strategies and tactics to drive traffic and conversions … Continue reading →