Category Archives: In the News

Elements Any Company Can Build

Posted on October 23, 2013 by vanwestmedia

Many businesses make the mistake of thinking they don't have the potential to succeed as much as large monopolies due to the lack of resources and budget. This is not true. There are many major compon … Continue reading →

Content Creation Marketing Research Strategy

Posted on October 17, 2013 by vanwestmedia

Content marketing depends not only on the content itself. There are many aspects to consider including the platform used, the audience and much more. Platform: Over 70% of marketeers cite websites … Continue reading →

Conquering Call-to-Action on Social Media

Posted on October 16, 2013 by vanwestmedia

Social media is the fastest way to get yourself out there. It is quick and with a mere 180 characters or a simple phrase, you can make a status of just about anything. However, it is difficult to meas … Continue reading →

The Power of Photographic Content

Posted on October 15, 2013 by vanwestmedia

The myriad of social media content is overwhelming sometimes and only the few that really interest a large group of people gets spread across all networks virally. What makes your content stand out to … Continue reading →

Overcoming Lack of Content & Budgeting Resources

Posted on October 14, 2013 by vanwestmedia

Marketing through content is the strongest brand building tactic there is as it drives leads and generates sales. However, it's understandable that building content can be difficult without a strong b … Continue reading →

Psychological Marketing Analytics and Decision Making

Posted on October 10, 2013 by vanwestmedia

When it comes to business, you can't only look at the numbers, technology and process. You have to look at your audience as well. You are marketing to the people and the best way to go through this pr … Continue reading →

Push Notifications Mistakes for Mobile Marketing

Posted on October 09, 2013 by vanwestmedia

You know those pop ups that take over your phone screen? Those are push notifications and anyone with a smartphone knows what those are. Though they are a great marketing tool for business, you have t … Continue reading →

VWM Rebrands SOS Chefs E-Commerce Platform

Posted on October 08, 2013 by vanwestmedia

SOS Chefs is a store that provides chefs with the highest quality of foods and spices. This luxury store located in the Lower East Side has catered to many well-known and prominent chefs throughout Ne … Continue reading →