Category Archives: In the News

Senate Proposal: Online Sales Tax Bill

Posted on August 13, 2014 by vanwestmedia

In July 2014, several Senators introduced a bill to the U.S. Senate which combines the Internet Tax Freedom Act (ITFA) and the Marketplace Fairness Act (MFA). What are these two acts? To put it simp … Continue reading →

Sometimes the Best Business Idea is Someone Else’s

Posted on February 28, 2014 by Travis

Could copying successful business models and launching in emerging markets be the next big thing? So many technology giants and Silicon Valley legends are known for creating something out of nothing a … Continue reading →

The $19 Billion Dollar App You’ve Never Heard Of

Posted on February 20, 2014 by Travis

Mobile messaging app WhatsApp has $19 billion reasons to celebrate after Facebook recently announced that it had reached a deal to acquire the company for $19 billion in cash and stock. This is the la … Continue reading →

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Win $1.5 Million with Esurance Post-Superbowl Commercial

Posted on February 03, 2014 by vanwestmedia

With pricey commercials during the Superbowl, Esurance used their savvy saving skills by grabbing the first commercial slot after the Superbowl. They not only saved $1.5 million by purchasing this com … Continue reading →

Don’t Forget About Second Screen Superbowl

Posted on January 31, 2014 by vanwestmedia

As Superbowl XLVIII is approaching this weekend, everyone will gather in clusters of family and friends to watch the big game and advertisers who got commercial slots are ready to display their millio … Continue reading →

Budweiser Warms Our Hearts with “Puppy Love” Superbowl Commercial

Posted on January 30, 2014 by vanwestmedia

Budweiser does it again with its extraordinary marketing tactics. From one of their strongest and most-loved ads in awhile, Budweiser reprised the Clydesdale and its beloved trainer, from last year's … Continue reading →

Viral Video Lessons For Superbowl Ads

Posted on January 23, 2014 by vanwestmedia

Superbowl ads have been increasing in price drastically each year. With the hefty price each company is paying to grasp a 30 second ad, going viral through your digital campaign to make the decision w … Continue reading →

Beats by Dre Releases Perfectly Timed Ad with Richard Sherman: “Hear What You Want”

Posted on January 20, 2014 by vanwestmedia

As a Stanford graduate with a degree in communications, Seattle Seahawk CB Richard Sherman took advantage of the media coverage after the NFC Championship Game with his memorable postgame interview wi … Continue reading →