Category Archives: In the News

The Next Media Evolution: YouTube Channel News

Posted on May 29, 2013 by vanwestmedia

Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on mobile … Continue reading →

UberAds: Targeting Smartphone Users Through Social Media

Posted on May 20, 2013 by vanwestmedia

As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are … Continue reading →

Don’t Burn Your Brand In Public

Posted on May 15, 2013 by vanwestmedia

Brands always want customer awareness but how much is too much? Through social media, the connection between a company and its audience becomes a personal one. You are able to read each other's thoug … Continue reading →

Is Facebook Home a Failed App?

Posted on April 29, 2013 by vanwestmedia

All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil … Continue reading →

United Through Tragedy of Boston Marathon

Posted on April 17, 2013 by vanwestmedia

Through social media and the news, word was spread about the incident quickly and everyone was informed of the tragic event. With something as tragic as the Boston Marathon bombings, came the unity o … Continue reading →