Category Archives: In the News

Your E-Commerce Through Cafepress

Posted on August 21, 2013 by vanwestmedia

It all started with an idea back in 1999 when Cafepress brought customizable retail e-commerce to life to millions of people.  The website allows people to create their own designs and place them on … Continue reading →

Fashion Magazines Refining E-Commerce

Posted on August 20, 2013 by vanwestmedia

With the falling ad sales, fashion magazines have steered towards new revenue opportunities through e-commerce. Lucky Magazine recently launched MyLuckyMag.com, allowing visitors to shop from various … Continue reading →

Make Small Spaces Big 360 with IKEA

Posted on August 16, 2013 by vanwestmedia

IKEA presented the "Make Small Spaces Big 360" video to give you the tips and ideas to make your home, regardless of space. It allows you to personalize and create your home to its fullest potential w … Continue reading →

Expanding E-Commerce Through Facebook

Posted on August 15, 2013 by vanwestmedia

It's difficult to advertise for a restaurant as most places within a type of cuisine have similar dishes on their menus. Pictures of decor, ambience and the dishes themselves are all over every restau … Continue reading →

Warby Parker: Home Try-on Program

Posted on August 13, 2013 by vanwestmedia

Warby Parker markets through e-commerce in the most efficient way possible. By incorporating social media and client fun, they have maximized their potential. With their "Home Try-on Program," custome … Continue reading →

Smashburger Flourishes with Nontraditional Marketing

Posted on August 09, 2013 by vanwestmedia

There are many well-established burger joints but Smashburger really made a turn in this generation by defining the brand for the future. Unlike other brands that geared their marketing towards larger … Continue reading →

Why You Should Participate in Affiliate Marketing

Posted on August 08, 2013 by vanwestmedia

Many wonder if affiliate marketing really works and the truth is, it does. It really does. Why, you ask? It's because of the low risk involved and the success of the payoff. What sounds better than lo … Continue reading →

Kraft Gives JCPenney a Boost

Posted on August 07, 2013 by vanwestmedia

JCPenney has struggled this year as a department-store retailer as their margins decreased significantly due to weak sales. According to CNBC, the gross margins came at 30.8 percent, which is 7% less … Continue reading →