Category Archives: In the News

Inbound-Outbound Marketing Collaborations

Posted on September 12, 2013 by vanwestmedia

Many businesses are still stuck in the mindset of sticking to only outbound marketing but the best businesses learn to collaborate those efforts with inbound marketing as well. inbound marketing relie … Continue reading →

JetBlue: Staying Social, Staying Human

Posted on September 10, 2013 by vanwestmedia

“Social media is sort of beyond a natural for us. … If it didn’t exist, we’d have to invent it because we have this goal of having this human connection with our customers,”said St. George, … Continue reading →

NFL and Sports Illustrated Continue with Inbound Marketing

Posted on September 06, 2013 by vanwestmedia

As the 2013-2014 NFL season started last night, Sports Illustrated wasted no time by extending their inbound marketing tactics. They kicked off the festivities with the weekly live NFL show "Pro Footb … Continue reading →

Digitally Front Row for NYFW Spring 2014

Posted on September 04, 2013 by vanwestmedia

It's that time of year again as New York Fashion Week comes back for the upcoming Spring 2014 season. As fashionistas from all over fly over to "The Big Apple" for the first look at these collections, … Continue reading →

Marketing for the People by the People

Posted on August 30, 2013 by vanwestmedia

Doritos Locos Tacos has been a popular Taco Bell selection among those within the U.S., but why has it taken so long to reach the Canadian audience? Impatient Canadians incessantly tweeted Taco Bell c … Continue reading →

Samsung Galaxy Camera’s Successful E-Commerce Campaign

Posted on August 26, 2013 by vanwestmedia

Samsung recently had a "Life's a Photo: Take It" campaign to advertise for their new Samsung Galaxy Camera. Yes, trying to sell a $450 camera while there are free photo apps on a Samsung Galaxy phone … Continue reading →

Birchbox: A Discovery E-Commerce Platform

Posted on August 23, 2013 by vanwestmedia

Beauty products are a hassle because products work differently on each individual person. People have different skin and hair types, tones, etc. Birchbox gives you the chance to get samples of new bea … Continue reading →

Facebook M-Commerce

Posted on August 22, 2013 by vanwestmedia

Since almost everyone has a Facebook and many websites already ask to log in by connecting to it, why not add storing payment information in there as well? Facebook is currently testing a feature for … Continue reading →