Posted on March 06, 2013 by vanwestmedia
The key to successful marketing is to have your content geared for your audience. There are several key components to achieving the "best" there is to offer for your customers. GHO presents a chart ex … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, beautiful, business, design, emotional, flexible, marketing, meaningful, success, sweet spot, Van West Media
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Posted on March 04, 2013 by vanwestmedia
Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged art, black, brand, branding, campaign, collaboration, color, design, mason gross, meaning, new black, project, rutgers, rutgers university
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Posted on March 01, 2013 by vanwestmedia
What better way to gain participants than to give them something in return? Many businesses are using their audience to create and stir up call-to-action (CTA) by giving them discounts for participati … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged american express, amex, amexsync, branding, business, call to action, cta, facebook, generous store, hashtag, integration, marketing, promotion, social media, status, tweets, twitter, video
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Posted on February 27, 2013 by vanwestmedia
Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, ambermatic, app, application, awareness, brand, community, filter, instagram, marketing, mobile, photo, Ray Ban, social media, sunglasses, trial
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Posted on February 25, 2013 by vanwestmedia
Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2012, america, app, application, business, cookies, fundraising, girl, increase, market, marketing, mobile, organization, program, sales, scout, transaction
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Posted on February 22, 2013 by vanwestmedia
There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, clients, customers, design, destination, facebook, friends, industry, integration, KLM, map, marketing, online, personalized, print, social media, travel, twitter, web
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Posted on February 20, 2013 by vanwestmedia
NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, What's Happening at VWM
Tagged advertising, client, club, comedy, consumer, customer, dani zoldan, facebook, instagram, integration, laughstub, marketing, modern, old school, redesign, revolution, social media, stand up ny, twitter, Van West Media, web design, website
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Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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