Apple iOS7
Posted on June 12, 2013 by vanwestmedia
As technology updates, many new features are made and designs often become sleeker and more minimalist. iOS7, the iphone's new operating system has a new look and feel with flatter icons and thinner t …
Continue reading →
Posted in Design & Development, Tech
Tagged appe, apps, beta, control, fall, ios7, ipad, iphone, minimal, mode, modern, new, operating system, settings, sleek, thin, translucent, update
Comments Off
Say It With Bacon This Father’s Day
Posted on June 07, 2013 by vanwestmedia
As Father's Day is soon approaching, we understand that sometimes it's difficult to find the perfect present for your beloved dad. Oscar Meyer understood men and their universal love for all things me …
Continue reading →
Posted in Design & Development, Digital Advertising, Health & Food, In the News
Tagged bacon, beloved, dad, experience, familiar, familiarity, father, father's day, Holiday, irony, jewelry, love, oscar meyer, present, say it with bacon, share
Comments Off
Coming Soon: Ruby and Jack’s Doggy Shack
Posted on June 05, 2013 by vanwestmedia
Van West Media is proud to present the design and development for Ruby and Jack's Doggy Shack. The soon-to-be-new website we built integrates webcams with GPS tracking technology, a content-management …
Continue reading →
Posted in Design & Development, Digital Advertising
Tagged branding, cat, design, development, dog, first-rate, getaway, grooming, home away, manhattan, new york city, nyc, pet, pet care, pet service, play care, quality, ruby and jack's, ruby and jack's doggy shack, slumber care, training, upper east side, vacation, web
Comments Off
Marketing to Share Your Happiness
Posted on May 31, 2013 by vanwestmedia
For years, Coca-Cola has been marketing happiness through their products, ensuring that feeling when consuming Coke. With this marketing technique, they also promoted sharing the product with others t …
Continue reading →
Posted in Design & Development
Tagged bottle, can, coca-cola, coke, cola, germaphobes, germs, happiness, innovation, innovative, pop, product design, share your happiness, soda, split
Comments Off
When the Future Recalls the Past
Posted on May 06, 2013 by vanwestmedia
Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti …
Continue reading →
Posted in Design & Development, Digital Advertising
Tagged 90s, advancements, advertising, branding, browser, campaign, commercial, development, future, herbal essences, internet explorer, marketing, microsoft, nostalgia, original, past, windows
Comments Off
Advertising: Creativity vs. Data
Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a …
Continue reading →
Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
Comments Off
Flipboard 2.0: The Revolutionary Magazine
Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
Comments Off
Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
Comments Off