WordPress Updates: Critical or Unnecessary?
Posted on June 15, 2016 by Travis
WordPress updates seem to come out as often as stump speeches during election season. Today we examine how important it is to make sure your WordPress site is up-to-date and running the most current …
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Posted in Business Website, Design & Development, how to, Marketing, Tech
Tagged How to update WordPress, marketing, nyc, Van West Media, VWM, Website Speed, WordPress Updates, WordPress Version
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How Nonprofits Can Benefit from Google Ad Grants
Posted on March 15, 2016 by Travis
With AdWords, an online advertising solution from Google, nonprofits can receive Google ad grants upwards of $10,000 for monthly advertising to share their story with audiences all around the world a …
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Posted in Branding, Business Website, Digital Advertising, how to, Marketing, Project Management
Tagged Advertising for Nonprofits, google adwords, Google Grants, Google Grants for Nonprofits, Grants for Nonprofits, Nonprofit Marketing
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Farming Goes Vertical: AeroFarms Launches New Site By Van West Media
Posted on March 03, 2016 by vanwestmedia
Vertical farming is the next big thing in AgTech and AeroFarms, a company headquartered in New Jersey, has spent the last ten years positioning itself to be at the forefront of the vertical farming mo …
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Posted in Branding, Business Website, Design & Development, Marketing, Van West Media Clients, Web Design, Web Production, What's Happening at VWM
Tagged AeroFarms, AeroFarms Vertical Farming, Agri, Agriculture, Farming, Green, Jersey Fresh, New Jersey, Nontraditional Farming, Urban Agriculture, Urban Farming, Vertical Farming
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Tips for Crafting Sexy, Effective Landing Pages
Posted on February 14, 2016 by Travis
With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The …
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3 Tips for Building a Social Media Audience
Posted on October 22, 2015 by Travis
In this day and age, social media is an essential part of reaching out to audiences and potential consumers. When it comes to a social media marketing strategy - especially for small businesses- …
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Does Your Brand Need a New Look?
Posted on September 15, 2015 by Travis
Google has been making some big changes lately. Most recently, they did some major restructuring within the company that led to them being owned by Alphabet, a holding company that allows the separa …
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Conversion Optimization and Lead Generation
Posted on August 24, 2015 by Travis
Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know …
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Mobilegeddon: Is Your Site Ready for this Google Update?
Posted on April 20, 2015 by vanwestmedia
Mobilegeddon: Coming for Your Site on April 21, 2015
It's no secret that Google plans to launch an update to its mobile search algorithm this month. Google has essentially warned the web that sites …
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