Posted on December 05, 2013 by vanwestmedia
The success of your social media networks highly depends on the content you present to your audience. It's important to understand what kind of content is the most effective in order to gain the most … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising, In the News, Social Media, Tech, What's Happening at VWM
Tagged content, marketing, social media
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Posted on December 02, 2013 by vanwestmedia
When brands become involved with social media, information can easily be spread to others but what makes this networking so valuable are the interactions between brands and their audience. From likes, … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising, In the News, Social Media, Tech, What's Happening at VWM
Tagged participation, Shareability, social media
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Posted on November 27, 2013 by vanwestmedia
As marketeers spend loads of money on their social media campaigns, they are looking to reach out to their audience but are they focusing on a specific demographic? If a business focuses on a certain … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media, Tech, The Female World, The Male World, What's Happening at VWM
Tagged audience, demographic, social media
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Posted on October 14, 2013 by vanwestmedia
Marketing through content is the strongest brand building tactic there is as it drives leads and generates sales. However, it's understandable that building content can be difficult without a strong b … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising, In the News, Social Media, Tech, What's Happening at VWM
Tagged marketing, Micro content, social media
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Posted on September 04, 2013 by vanwestmedia
It's that time of year again as New York Fashion Week comes back for the upcoming Spring 2014 season. As fashionistas from all over fly over to "The Big Apple" for the first look at these collections, … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising, In the News, Social Media, The Female World
Tagged inbound marketing, New York Fashion Week, Popsugar
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Posted on September 03, 2013 by vanwestmedia
Heineken's past campaign "Departure," giving people the change to press a button and change their destination at the airport was a success as an advertising campaign but they're not stopping there. Co … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising, Social Media
Tagged Dropped, heineken, inbound marketing
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Posted on July 29, 2013 by vanwestmedia
Branding is a strategic method of marketing. It involves creativity and strong influence for your audience. A name can either make or break you as a brand and the Royal Family has really made their ma … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged Authenticity, branding, Emotional Bond, kate middleton, Prince William, royal baby, Royal Family, Symbolism
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Posted on July 24, 2013 by vanwestmedia
Oreo has been on top of its game in the social network of real-time Twitter marketing since the Super Bowl blackout. As Kate Middleton was in labor, Oreo, once again, had another tweet to market the b … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged branding, charmin, coca-cola, coke, e-commerce, kate middleton, marketing, oreo, playdoh, prince harry, real-time, royal baby, social media, starbucks, twitter
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