Posted on August 15, 2013 by vanwestmedia
It's difficult to advertise for a restaurant as most places within a type of cuisine have similar dishes on their menus. Pictures of decor, ambience and the dishes themselves are all over every restau … Continue reading →Posted in Design & Development, Digital Advertising, Health & Food, In the News, Social Media
Tagged e-commerce, facebook, OpenTable
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Posted on August 13, 2013 by vanwestmedia
Warby Parker markets through e-commerce in the most efficient way possible. By incorporating social media and client fun, they have maximized their potential. With their "Home Try-on Program," custome … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged e-commerce, social media, Warby Parker
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Posted on August 12, 2013 by vanwestmedia
Companies have headed towards e-commerce to reach a broader audience but with the amount of things on the web, what can make them stand out to the people that want their products? Wanelo, an online so … Continue reading →Posted on August 09, 2013 by vanwestmedia
There are many well-established burger joints but Smashburger really made a turn in this generation by defining the brand for the future. Unlike other brands that geared their marketing towards larger … Continue reading →Posted in Design & Development, Digital Advertising, Health & Food, In the News, Social Media
Tagged affiliate marketing, Bloggers, Smashburger, social media
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Posted on August 08, 2013 by vanwestmedia
Many wonder if affiliate marketing really works and the truth is, it does. It really does. Why, you ask? It's because of the low risk involved and the success of the payoff. What sounds better than lo … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged affiliate marketing, e-commerce, how to make money online, online merchant
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Posted on August 07, 2013 by vanwestmedia
JCPenney has struggled this year as a department-store retailer as their margins decreased significantly due to weak sales. According to CNBC, the gross margins came at 30.8 percent, which is 7% less … Continue reading →Posted in Digital Advertising, In the News
Tagged back to school, Debra Berman, decrease, JCPenney, Kraft, margins, marketing, profit, sales
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Posted on August 06, 2013 by vanwestmedia
Many ads use celebrities to promote their products by having them quote their taglines or show them using their products. This is seen everywhere, but Adidas made a great twist on this using simplicit … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged Adidas, basketball, Chicago Bulls, Derrick Rose, extraordinary, Jump, ordinary, Sneakers
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Posted on August 01, 2013 by vanwestmedia
Most marketing pitches involve clients calling in advertisers to vamp up their brand and company. Fantasy Interactive, a digital-driven advertiser, went in another route as they flipped the situation. … Continue reading →Posted in Digital Advertising, Social Media
Tagged 2-way, airlines, Fantasy Interactive, future, marketing, reverse pitch, social media, twitter
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