Posted on July 15, 2013 by vanwestmedia
KitchenAid has increased its budget for digital marketing ads this year and has released three online video ads on Hulu and BrightRoll. The KitchenAid campaign called "So Much More" was made to show p … Continue reading →Posted in Digital Advertising, Health & Food, In the News, Social Media
Tagged brightroll, digital marketing, hulu, kitchen appliances, kitchenaid, video ads
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Posted on July 12, 2013 by vanwestmedia
Like many brands of alcohol, Heineken is one that embraces the adventurous and spontaneous nature of having a good time. With a simple game, travelers experienced the nature of this brand with the pus … Continue reading →Posted in Design & Development, Digital Advertising, In the News
Tagged adventure, alcohol, branding, departure roulette, exciting, fun, heineken, interaction, spontaneous
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Posted on July 11, 2013 by vanwestmedia
You know what ads I'm talking about; the ones that have an annoying jingle or song or the one with that irritating character with a voice you can't stand or just won't shut up? Kia's "Man/Woman of Now … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged ad, annoying, branding, car, commercial, kia, man of now, memorable, remember, sharing, social media, spreading, talking, watching, woman of now
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Posted on July 10, 2013 by vanwestmedia
It was July 25 years ago when Nike released their "Just Do It" slogan by Wieden + Kennedy. Great taglines like "Think Different" by Apple and "Drivers Wanted" by Volkswagon have made the brands what t … Continue reading →Posted in Design & Development, Digital Advertising, In the News
Tagged advertising, apple, branding, campaign, drivers wanted, just do it, nike, slogan, tagline, think different, volkswagon
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Posted on July 09, 2013 by vanwestmedia
It seems that sex appeal is an option many advertisers turn to as it is highly popular. However, is that all you want your audience to see you as? Click to watch the Roxy Pro Biarritz 2013 Teaser! R … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News
Tagged athlete, australian, branding, eye candy, respectably, roxy pro biarritz 2013, skills, sports, stand, stephanie gilmore, surfing, women, world champion
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Posted on July 08, 2013 by vanwestmedia
Advertising and branding is what makes your company. It is the image you portray to others in how you represent yourself and reputation in this manner is everything. It isn't only important to present … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged advertising, audience, branding, image, maintain, negative, positive, reputation
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Posted on July 03, 2013 by vanwestmedia
Companies have been trying to find ways to use keywords to stay on top of search engine optimization but this is not that way to bring in the best leads. Content is what drives traffic and what brings … Continue reading →Posted in Digital Advertising
Tagged content marketing, inbound marketing, leads, positioning placement, search engine, SEO, strategy, traffic
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Posted on July 02, 2013 by vanwestmedia
Making online ads just like any other type of advertising is a gamble. You put all this money to create these ads to place out there hoping that people will respond to them and become leads. However, … Continue reading →Posted in Digital Advertising, Social Media
Tagged ads, analytics, feedburner, Google, marketing, online awareness, social media, tracking, trends, word-of-mouth
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