PPC: Mobile Ads Driving Traffic
Posted on July 30, 2013 by vanwestmedia
Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social …
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Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged advertising, audience, brand, Businesspeople, increase, interest, location, marketing, mobile ads, Online Data, personalized, popular, ppc, smartphones, social media, Targetting, traffic
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Royal Family Branding
Posted on July 29, 2013 by vanwestmedia
Branding is a strategic method of marketing. It involves creativity and strong influence for your audience. A name can either make or break you as a brand and the Royal Family has really made their ma …
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Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged Authenticity, branding, Emotional Bond, kate middleton, Prince William, royal baby, Royal Family, Symbolism
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Animal Health Center REVAMPED
Posted on July 25, 2013 by vanwestmedia
As a state-of-the-art, family-owned veterinary hospital in Westchester, the Animal Health Center has come a long way. What started out as a local vet has now flourished into a large hospital with over …
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Royal Baby Social Commerce
Posted on July 24, 2013 by vanwestmedia
Oreo has been on top of its game in the social network of real-time Twitter marketing since the Super Bowl blackout. As Kate Middleton was in labor, Oreo, once again, had another tweet to market the b …
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Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged branding, charmin, coca-cola, coke, e-commerce, kate middleton, marketing, oreo, playdoh, prince harry, real-time, royal baby, social media, starbucks, twitter
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The 6 Cs of Social Commerce
Posted on July 22, 2013 by vanwestmedia
Social commerce is making a boom in this industry. First, there were the three Cs of e-commerce. Then, social media made its way into the e-commerce system and an additional three Cs were added to the …
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Posted in Design & Development, Digital Advertising, In the News, Social Media
Tagged brand, commerce, community, connection, content, context, conversation, e-commerce, product, social commerce, social media
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Rolling Stone Slammed For Boston Bomber Cover
Posted on July 18, 2013 by vanwestmedia
From a topless Janet Jackson to a stylized image of Charles Manson, Rolling Stone has never been afraid to release provocative or controversial covers but have they gone to far this time? The recently …
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Children Unaffected By Controversial Cheerios Commercial
Posted on July 17, 2013 by vanwestmedia
Children are so innocent and are led through the influence of others. Many blame the media for such things but in actuality, it is from their elders and those around them. A Cheerios commercial includ …
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Posted in Digital Advertising, Health & Food, In the News, Social Media
Tagged cheerios, children, commercial, controversial, innocent, interracial, lbgt, love, marriage, racism, youtube
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Rebranding “Yo Mama” Into A Compliment
Posted on July 16, 2013 by vanwestmedia
In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y …
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Posted in Digital Advertising, In the News, Social Media
Tagged attention, back to school, commercial, humor, k-mart, kids, layaway, media, popular, rebranding, transformation, twist, Yo Mama
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