Marketing to Share Your Happiness
Posted on May 31, 2013 by vanwestmedia
For years, Coca-Cola has been marketing happiness through their products, ensuring that feeling when consuming Coke. With this marketing technique, they also promoted sharing the product with others t …
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Posted in Design & Development
Tagged bottle, can, coca-cola, coke, cola, germaphobes, germs, happiness, innovation, innovative, pop, product design, share your happiness, soda, split
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The Next Media Evolution: YouTube Channel News
Posted on May 29, 2013 by vanwestmedia
Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on mobile …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged 18-34, business, buzzfeed, CNN, collaboration, entertainment, generation, mobile, mobility, news, online, social media, x, youtube
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The Future of Blogging
Posted on May 24, 2013 by vanwestmedia
Everyone has an opinion. Everyone has a voice. Blogging makes it heard. The execution of the concept is simple but what is the psychology behind it? There are many levels of this process.
Creativity. …
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FREE Premium Content Upgrades
Posted on May 22, 2013 by vanwestmedia
Mobile users know the annoyance of having ads invade your applications but paying for a premium app seems unnecessary as well. Advertisers have decided to work with customers in this process by viewin …
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UberAds: Targeting Smartphone Users Through Social Media
Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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Don’t Burn Your Brand In Public
Posted on May 15, 2013 by vanwestmedia
Brands always want customer awareness but how much is too much? Through social media, the connection between a company and its audience becomes a personal one. You are able to read each other's thoug …
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Posted in Digital Advertising, Health & Food, In the News, Social Media
Tagged business, facebook, god, gordon ramsey, hope, karma, negative, positive, rant, reddit, relationship, reputation, social media, yelp
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Content Marketing for the People
Posted on May 10, 2013 by vanwestmedia
It's a competitive world out there and everyone is pitching the same crap. From keywords to broad technical pitches, customers are left with little to no information that they are genuinely interest …
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Find Your Perfect Home Online
Posted on May 08, 2013 by vanwestmedia
They say "a picture is a worth a thousand words" so why not let the beautiful images of your properties speak for themselves? The beauty of modern web design is the use of large imagery and simple nav …
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Posted in Digital Advertising
Tagged apartment, bathroom, bedroom, buy, digital marketing, home, internet marketing, marketing, online, property, real estate, rent, sell, streeteasy, trulia
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