Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
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Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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VWM CEO Joins Graduation with Tory Burch and Goldman Sachs
Posted on April 05, 2013 by vanwestmedia
Our very own President and CEO, Shad Mohammed, was invited to a collaborative graduation for the Tory Burch Foundation and Goldman Sachs 10,000 Small Businesses Program on Monday. The program and grad …
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Social Campaigns Revive “Mike and Ike” Brand
Posted on April 01, 2013 by vanwestmedia
Over the past year, "Mike and Ike" have been in stores with either Mike or Ike scribbled out of the box. At first it may seem like a kid took a pen and did this but then, when you look at the rest of …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, candy, facebook, marketing, mike and ike, modern, rebrand, social media, traditional, transform, twitter
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