Posted on April 29, 2013 by vanwestmedia
All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil … Continue reading →Posted in Digital Advertising, In the News, Social Media, Tech
Tagged android, app, application, facebook, facebook home, mobile, mobile app, newsfeed, smartphone, social media, stream
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Posted on April 26, 2013 by vanwestmedia
We often let our emotions get the best of us and what does that lead to? INSECURITY. Advertisers often prey on things that affect our self-control including our emotions, leaving them to target audien … Continue reading →Posted in Digital Advertising, The Female World
Tagged advertising, emotions, feelings, female, feminism, girl power, insecurities, negative, positive, prey, sensitive, sensitivity, women
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Posted on April 25, 2013 by vanwestmedia
Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu … Continue reading →Posted in Digital Advertising, Social Media, The Female World
Tagged bare escentuals, beauty, FAB, foundation, friends and benefits, friends and family, loyalty, make-up, marketing, participation, social media, women
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Posted on April 24, 2013 by vanwestmedia
The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte … Continue reading →Posted in Digital Advertising, Social Media, Tech
Tagged analysis, audience, engaging, facebook, Google, image, instagram, interactive, links, media, profile, social media, statistics, status, thinglink, tweet, twitter, youtube
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Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
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Posted on April 17, 2013 by vanwestmedia
Through social media and the news, word was spread about the incident quickly and everyone was informed of the tragic event. With something as tragic as the Boston Marathon bombings, came the unity o … Continue reading →Posted in In the News, Social Media
Tagged anthem, baseball, bombing, boston, care, chicago, cities, fenway park, hearts, joe girardi, love, marthon, new york yankees, pray, red sox, rival, rivalries, social media, sports, support, sweet caroline, teams, tragedy, tribune, united we stand
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Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
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